Company Profile

ALL RIGHTS RESERVED

COMPANY DETAILS

Company name :

Mend-A-Wall cc

Trading as :

Mend-A-Wall

Franchising format :

Business format franchising

Managing member :

Ryan James Barnard

Registration number :

2006/026891/23

VAT registration number :

4330237860

Trademark :

All Trademarks are registered

Banking details :

First National Bank (Benoni)

Auditor :

DJ Meyer & Associates

Attorney :

Adams & Adams Inc

Corporate address :

312 Springs Road,
Petit
Benoni
1513

Corporate postal address :

PO Box 8034
Putfontein
Benoni
1513

Contact details: :

Tel: (011) 968 1142 / 0860PRECAST
082 886 3996
ryan@mendawall.co.za

Industry sector :

Manufacturing of Concrete walling & related services

Market sector :

Building & related services

WELCOME NOTE

Dear Mend-A-Wall Client,

It is my great privilege to welcome you to the Mend-A-Wall family.

I firmly believe that your association with our organization will be rewarding, and create an opportunity for both you and your staff members to grow as individuals.

Mend-A-Wall firmly believes that with your participation, we can continue to develop a nationally recognized and preferred brand that is both trusted and supported for its outstanding customer service and product offerings.

As part of the Mend-A-Wall family, we believe in honesty, integrity and open communication in our daily business operations. We will endeavor to assist you and communicate on a regular basis, enabling and promoting a culture of trust and initiative.

Your success is our success! Mend-A-Wall has established a reputable and highly successful brand name, and we are continuously researching, investigating and communicating improvements so as to ensure that you, our valued Client, receives only the very best product and service offering.

We look forward to being of service to you and your organisation.

Sincere regards

Ryan Barnard
Managing Director

MISSION, VISION AND VALUE

1.1.1 MEND-A-WALL’S VISION STATEMENT.

“To establish Mend-A-Wall as a brand leader in the supply of quality and reasonably priced pre-cast concrete walling products and related services, founded on mutually beneficial and long business relationships, integrity, honesty, and superior customer service”..

1.1.2. MEND-A-WALL’S MISSION STATEMENT.

Mend-A-Wall endeavours to service the current underserved target markets not reached due to geographic constraints, by empowering entrepreneurs, within those markets, with the product and service offering that Mend A Wall has to offer.

1.1.3. MEND-A-WALL’S BRAND PROMISE.

‘Our aim is to continuously outshine our industry competitors with our superior focus on customer service, diverse range of quality and cost effective products, ensuring that our customers’ expectations are consistently exceeded”

In addition, Mend-A-Wall underpins its brand commitment on professionalism, honesty, integrity, dedication, and team work

1.1.4. BROAD BASED BLACK ECONOMIC EMPOWERMENT.

Mend-A-Wall subscribes to and supports the government’s policies relating to Broad Based Black

HISTORY AND OVERVIEW

Mend-A-Wall is committed to provide quality products and services without compromise. This is supported by well trained staff, which are able to deliver and maintain the highest possible level of sales service and customer care.

Established in 2005, Mend-A-Wall is a specialist installer and renovator of new and existing concrete pre-cast walls and concrete palisade fencing systems. The business concept has proven sustainable and financially viable, and the product service and manufacturing lines have expanded to include the patented and engineer approved X Tend A Wall extension sleeve, the mass production and installation of Concrete Palisade Fencing as well as the manufacturing and distribution of Pre-cast Concrete Kerbs.

Based adjacent to Petit in Benoni, Benoni, Mend-A-Wall currently has proven applications within the domestic, industrial, and government sectors. The majority of products are locally manufactured, with special import and distribution right negotiated for specialised and supplementary product used by the brand.

The product and services offered by Mend-A-Wall has a distinct focus on the concrete pre-cast walling industry. The products and services are primarily focused on the installation of Concrete Palisade Fencing, Slab Walling, repair and extensions of existing concrete pre-cast walls, although new plastering and the installation of electric fencing compliment the brand. All products are Mend-A-Wall re-branded, and meet international quality and technical specifications of the highest standards.

LOGISTIC INFRASTRUCTURE

OUR FLEET OF VEHICLES INCLUDES;

  • 2 x 34 Ton Horses and Super link Trailers
  • 1 x 10 Ton Truck
  • 8 x 8 Ton Trucks
  • 2 x 4 Ton Trucks
  • 1 x 1 Ton Truck
  • 5 x Half Ton Bakkies

MANUFACTURING PLANT AND MACHINERY

OUR FACTORY INCLUDES THE FOLLOWING EQUIPMENT;

  • 4 x 2.5 Ton Forklifts
  • 2 x Skid loaders
  • 4 x 800 kg Concrete Mixers
  • 4 x Vibrating Tables
  • 1 x Jaw Crusher

MANUFACTURING CAPABILITIES

PRODUCTS THAT WE MANUFACTURE:

  • CONCRETE PALISADE FENCING
  • 1.8 Meters high Concrete Palisade Fencing Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 1000m

    2.4 Meters high Concrete Palisade Fencing Manufacturing Capability of 200m per day (1200m per week) Minimum Stock Quantities of 3000m

  • PRE-CAST CONCRETE KERBS
  • Fig 8b Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 1000m

    Fig 8c Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 1000m

    Fig 7 Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 1000m

    Fig 3 Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 1000m

  • PRE-CAST CONCRETE WALLING
  • 1.8 Meters High Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 500m

    2.1 Meters High Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 500m

    2.4 Meters High Manufacturing Capability of 100m per day (600m per week) Minimum Stock Quantities of 500m

ORGANISATIONAL CHART

Senior Management :

Booking out materials for jobs.
Making payments to various creditors Advertising, marketing and publicity.
Wages.
Franchise compliance.
Human resource management.
Project Management.

General Manager :

Daily general management of Production Facility.
Manufacturing Quality Control.
Enforcing of Safety policy.
Ordering and management of manufacturing aggregates.

Administrator Reporting to Management :

Collecting debtor accounts.
Answering switchboard.
Gathering and distributing leads to sales representatives.
Resolving problems between clients and reps and erectors.
Keeping track of sales representatives.
Ensuring they follow up on leads and maintain appointments.
Liaising with clients.
Assisting management.
Diarising appointments for management.
Typing.

Project Managers :

Receiving client phone calls.
Generating client quotes.
Consulting prospective clients.
Client relationship management.
Drawing up site plans.
Installation quality control.
Conveying correct client information Project Managment.

Erection Team Reporting to Administrator :

The Foreman:
Erection of walls.
Ensuring materials booked out are correct.
Keeping clients informed of whereabouts.
Loading of materials.
Looking after and maintaining vehicles.
Site management.
Responsible for the management of Erection Team Members.

PHILOSOPHY OF THE BUSINESS

The Mend-A-Wall business philosophy is based on the provision of quality products and service without compromise. The success of the business philosophy is achieved by superior service, quality and reasonably priced products, friendly and efficient employees, involved and passionate employees.

The business philosophy emphasises and strongly values the customer support and service levels of a Franchise operation.

Customer satisfaction and support is, and will always be the number one priority of Mend-A-Wall, “the pre-cast concrete wall professionals”

  • Brand Recognition
  • Strong brand recognition already exists throughout South Africa, and the Mend-A-Wall framework for successful brand establishment and marketing campaigns will be adapted for future franchise expansions.

  • Value, Consistency and Comfort
  • Mend-A-Wall places great emphasis on quality service and products that are reasonably priced to a consumer that is price and quality sensitive. The business model is based upon replicating and supporting the ethos of the group in the franchise operations.

  • Buying Power
  • Mend-A-Wall South Africa will support a centralised procurement system, benefiting from scale of purchases and preferential group rates negotiated.

  • Sharing Ideas
  • Ongoing product and service level improvements will be supported by encouraging clients to participate in improvement programs. Mend A Wall will communicate international and local trends and introduce new product development initiatives for the local market.

  • Training and Skills Transfer
  • Ongoing training and development initiatives will ensure transfer of business trends, advice and business skills to employees.

MARKET SEGMENTATION

Mend-A-Wall’s product and service offerings can currently be segmented according to their existing target market consumers. It should be noted that the target market in each geographical area is dependant on the economic activity of each area, and typical consumer demand. The target market for services and products are thus listed accordingly. The target market areas are represented in each geographical area to a greater or lesser degree (depending on the intensity of the associated economic activity in each area).

SERVICES

Domestic
Data and trends suggest:
New installations
Extensions
Renovations (painting & plastering); and Installation of electric fencing

Government and municipalities
Data and trends suggest
New installations
Concrete Palisade Fencing
Renovations; and Maintenance contracts

Industrial
Data and trends suggest
Concrete Palisade Fencing
Renovations; and Installation of electric fencing
Maintenance contracts

PRODUCT AND SERVICE RANGE

9.1. INSTALLATION OF NEW PRE-CAST WALLING

A concrete pre-cast walling system typically consists of vertical posts and horizontal slabs, varying in a variety of dimensions to suit the requirement of the customer. Although most components are standard in dimensions, a variety of height and finishing specifications can be chosen by the client to customise the installation. The finished product culminates in typical garden fence or security wall. Concrete pre-cast walls are quick and easy to install and require very little maintenance.

PATTERN FINISHES AND DESIGNS

Plain
smooth pattern concrete wall

There is no pattern on the face of the wall, and has a smooth finish.

Jumbo
jumbo-brick pattern concrete wall

The pattern on the face of the wall consists of a series of large smooth brick imprints that create an impression of a brick wall.

Louvre
lourve pattern concrete wall

The pattern on the face of the wall appears to consist of a set of horizontal parallel slats that slope slightly outwards.

Small Brick
smooth pattern concrete wall

The pattern on the face of the wall consists of a series of small smooth brick imprints that create an impression of a brick wall.

Concrete Palisade
smooth pattern concrete wall

This type of pre-cast walling is vastly different to the conventional type of pre cast. It consists of two main posts placed approximately 2 meters apart from each other. Two concrete cross bars, approximately two meters in length are placed horizontally between the two main posts.

9.2. REPAIRS TO EXISTING CONCRETE PRE-CAST WALLING SYSTEMS
A concrete pre-cast walling system typically consists of vertical posts and horizontal slabs, varying in a variety of dimensions to suit the requirement of the customer. Although most components are standard in dimensions, a variety of height and finishing specifications can be chosen by the client to customise the installation. The finished product culminates in typical garden fence or security wall. Concrete pre-cast walls are quick and easy to install and require very little maintenance.

jumbo-brick pattern concrete wall

9.3. PRE-CAST WALLING EXTENSIONS
A patented and engineer approved system is applied to extend pre-existing concrete pre-cast walls. The conventional method for extending concrete pre- cast walls (the angle iron and concrete method) has proven unsightly and potentially hazardous. The patented design and installation method of Mend-AWall utilises a safe and tested extension sleeve that provides for a quick, safe and permanent solution, whilst being aesthetically pleasing.

jumbo-brick pattern concrete wall

9.4. PLASTERING AND CLADDING OF CONCRETE PRE-CAST WALLS
Concrete pre-cast walling systems are extremely popular, with applications within the domestic, commercial, industrial and government sectors. There is however a limiting factor in terms of the look and designs available to the consumers of the product.

The patterns and designs that are available, rarely compliment the appearance of a persons’ home. Over time, concrete pre-cast walling systems become dirty and unsightly. Market research indicates that the costs of installing a new concrete pre-cast plastered wall are half of what a brick wall could cost. The inconvenience associated with building a brick wall is virtually eliminated.

jumbo-brick pattern concrete wall

9.5. CONCRETE PALISADE FENCING
Concrete Palisade Fencing has become an increasingly popular product for large scale walling or fencing requirements. Government and Industrial sectors particularly favour Concrete Palisade Fencing due to its extreme durability, ease and speed of installation and maintenance free applications. Many government, provincial and municipal departments have been opting for the installation of Concrete Palisade versus Steel Palisade or Fencing due to the theft proof nature of the product.

the types of walling we are offering

PRODUCT AND SERVICE BENEFITS

Today’s concrete pre-cast concrete walling systems offer building designers, home owners and construction managers a solid wall construction system. In addition, pre-cast walling systems have demonstrated high value and versatility in serving the residential, industrial, commercial, government and manufacturing and markets.

Pre-cast concrete walling systems can be produced to exact tolerance in a wide variety of dimensional choices to meet building specifications. The pre-cast walling systems come with an unlimited variety of finishes, varying colours and textures.

Pre-cast walling systems also allow for easy building expansions or relocations. This keeps future construction costs to a minimum. Pre-cast concrete walling systems is a cost-effective material choice for both short-term and long-term cost factors.

10.1. HOW CONCRETE WALLING OPTIONS WILL BENEFIT THE CONSUMER:
Flexible in design
Speed of construction
High value/low maintenance
Quality assurance and Durability

In addition, the value proposition of Mend-A-Wall’s superior product and service range of the franchise concept will benefit the consumer by focussing on:
Superior products
Service orientated
Established and trust worthy brand
Demand satisfaction
Trained professionals

I trust that the above is in order and that you are confident in forming a mutually beneficial business relationship with us. If you have any questions, please don’t hesitate to contact me.
Ryan Barnard
082 886 3996

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